Peiai Chen
Professor
Doctoral tutor
Member of the steering committee of Ministry of education of Journalism Teaching
Director of Academic Committee of China Advertising Association
President of the China Advertising Education Research Association
President of the Fujian Provincial Association of communication
The senior visiting scholar of Japan's Ryukoku University
Research direction:
The theory of advertising,Advertising copy,Advertising planning,Advertising culture,The histor y of advertising,The brand and advertising,Advertising Education and so on
Main academic achievements:
1,In 1983 participated in creating the first Advertising professional amid Chinese mainland universities, the publication of 15 books, published more than 100 papers.
2,A number of books and papers won the two prize, Fujian Province outstanding social science achievement award three, first prize, two prize of Xiamen City.
3, presided over a "advertising talent cultivation mode “won the two prize of excellent results of the national undergraduate teaching, first prize of Fujian Province.
4,In 1997 , presided over the topic "research fund of National Social Sciences Social TV advertising in China and Its Countermeasures Study”;In 2005 he presided over the research fund of National Social Sciences "Advertising communication study”.
5, The theory of advertising, Advertising planning won the Fujian Provincial Excellent Course in 2004 and 2005.
6,"Advertising communication study” won the Fujian province quality master.
7,In 2006, won the title of Xiamen University Famous Teacher and Fujian Province Famous teacher.
The main courses:
Undergraduate:The theory of advertising,Advertising copy,Advertising planning,Advertising thesis guidance.
Graduate student: Advertising culture research,Advertising research,Brand research
Doctoral Course:the history of Chinese advertising,the history of Foreign advertisement.
