Jie Zhao,
Associate professor of Advertising Department
Education Background
Bachelor of Literature, majoring in Advertising, Dep. of Journalism & Communication at Xiamen University, China
Academic Exchange & Activities
01/05/2006-03/28/2006, attending Dentsu Group (Japan)’s program for Chinese advertising scholars in universities.
04/15/2003-10/15/2003，as a visiting scholar of Michigan State University, VIPP program.
07/18/2002-08/31/2002: General English Study, Sunshine Coast University, Australia
08/1999-12/1999: visiting scholar, School of Communication, Hong Kong Baptist University
Research Field
Creative Advertising, Advertising Management, Media Management
Main published works
“Practical Advertising Management”, published in 2001, Oriental Publishing Center
“Creative Advertising”, published in 2007, Publishing House of Wuhan University
“2.0 Marketing Communication—Based on Interactive IMC Strategies”, published in 2009, Publishing House of Xiamen University
Copyright: 2014 School Of Journalism And Communication Xiamen University
