Jingchao Chen(Taiwan)
Assistant Professor
Educational backgrounds:
Doctor of literature of Communications advertising , the school of journalism and communication, Peking University
Master of management science, the department of the strategic management, school of guanghua management, Peking University.
Bachelor of Agronomy science, the department of animal science technology, school of Agronomy science, Taiwan University.
Work experience：
Assistant of director of Institute of modern advertisement from Peking University
Assistant of CCM’S director from Peking University
Account Director of Caizhilanhai international advertising company in Beijing
Director of operations of Yuanjingliandong Network information company in Beijing
Director of research of Chuanping Li Brand Studio
Brand Commissioner of Dongsheng Science and technology company limited
Work experience is mainly associated with marketing, brand management including planning, research, PR, event marketing. He has served a number of well-known domestic enterprises such as China Telecom, China Unicom, Xiwang Company, Old Baigan company, Sina, Sohu,Wangyi,Yunnan baiyao,Kangyi net and so on. Undertake a number of major topics- Research on relationship between newspaper and advertising industry in China, CCTV's advertising business strategy, China machinery Group brand development strategy, Olympic outreach programmes, Media contact and consumption of rural residents, Study on the effect of rich media ads, E-zine advertising effectiveness study, Point of customer contact solutions.
Main courting: Brand introduction
Areas of research: brand, advertising, PR, new media.
Copyright: 2014 School Of Journalism And Communication Xiamen University
