Undergraduate Program
      Xiamen University is the first comprehensive university to offer degrees in international news in China in 1983 and it starts to offer degrees in Radio and TV Journalism in 1989. Located in a Special Economic Zone, our school is home to those who love to learn professional journalism, English news, literature, history and philosophy and have cultivated journalism professionals. Academic interactions are very active in the school. Media professionals and international scholars are invited very often to visit our school and offer lectures and internship opportunities.

Major in Journalism

Education Objectives 
     The primary goal of the department is to train the next generation of high-quality reporters for all the media agencies and publicity departments. The department provides undergraduates with the opportunity to study journalism in its broadest aspects: its history and literature, basic theories, regulations, and ethics; In addition, students can acquire professional skill training in language, basic skills in reporting and network communication. A range of interests can be explored with the help of University faculty and other resources, including further enhancement of skills they have gained through previous journalism courses, such as multimedia, magazine, radio, and—of course—writing.

Requirement 
     To successfully complete their studies, students must earn 146 credits, including: 34 credits for public obligatory courses, 16 credits for general education courses, 31 credits for specialized required courses, 46 credits for specialized elective courses and 19 credits for other courses.
Main Courses
     Introduction for Communication, The History for Journalism and Communication for China and Abroad, Methodologies for Communication Research, Public Opinion, Journalism Theory, Introduction for New media, News Interview, News Editing, News Commentary, Journalistic English, Journalistic English Writing, International News Reporting, News Editing and Translation, Journalism Law and Ethics, Selected Readings for Marx's & Lenin's Original Works, Radio English News, Selected reading for English Newspaper, Photojournalism, Magazine Editing, Media Criticism.

Major in Advertising

Education Objectives 
     The department provides a comprehensive exploration of Marketing, Branding, Ad Design, Media Planning, Public Relations and other practical courses while ensuring that students receive a strong academic education. The primary goal of the department is to train the next generation of brilliant Account Executives in the multimedia age.
Requirement 
     To successfully complete their studies, students must earn 146 credits, including: 34 credits for public obligatory courses, 15 credits for the school general education courses, 1 credit for college general courses, 31 credits for specialized required courses, 46 credits for specialized elective courses and 19 credits for other courses.
Main Courses
     Introduction to Communication Theories, Communication History for China and Abroad, Methodology for Communication Research, Advertising English, Introduction to Advertising, Public Relations, Marketing, Advertisement psychology, Branding, Advertising History, Ads Design, Media Planning, Market Survey Research, Advertising Copywriting, Advertising Originality and Planning, Basics for Visual Arts, Basics for Visual Design, graphic Advertisement Design, Audio-Visual Advertising, Advertising Photography, Advertising Management, Artistic Esthetics, Event Marketing, E-commerce, Motion Graphic, Introduction to New media Art, Synthetic Knowledge for Advertising

Major in Radio & TV Study

Education Objectives 
     As part of its professional emphasis, the department provides an opportunity for practical work in both the classroom and the field. Students will have the opportunity to earn experience in a variety of forms: print, online, broadcast, and television. Students work closely with professional staff to write, edit, report, and produce the newscast, and they also learn the basic skills of Program production, program planning, media management.

Requirement 
     To successfully complete their studies, students must earn 146 credits, including: 34 credits for public obligatory courses, 15 credits for the school general education courses, 1 credit for college general courses, 31 credits for specialized required courses, 46 credits for specialized elective courses and 19 credits for other courses.

Main Courses
     Introduction to Communication Theories, Communication History for China and Abroad, Methodology for Communication Research, Journalism Theory, Television News Interview &Writing, News editing, News Commentary, Photojournalism, Journalistic English, Systematic Principles for Radio& Television, Basics for TV Camera Technology, TV commentary Writing, Television Arts, Basics for Movie & TV Play, Television Production, Television Lighting Technology, Video Clipping, Advertising on Radio & TV, Audio Production and Editing
Un-linear Editing, Media Management, Selected Readings for Marx's & Lenin's Original Works.

Major in Communication

Education Objectives 
     The Department of Communication is committed to offering students academic and?professional opportunities in the newest communication technologies. 
The primary goal of the department is to train the next generation of excellent communicators in a variety of communication environments. Students can acquire communication skills on international communication, intercultural communication, organization communication, interpersonal communication etc.

Requirement 
     To successfully complete their studies, students must earn 146 credits, including: 34 credits for public obligatory courses, 15 credits for the school general education courses, 1 credit for college general courses, 31 credits for specialized required courses, 46 credits for specialized elective courses and 19 credits for other courses.

Main Courses
     Mass Communication, Communication History for China and Abroad，Communication Psychology，Introduction to Media &Culture ,Artistry for Radio & TV Host，Comprehensive Journalism Practice，Political Communication，Environment Communication，Health Communication ，Interpersonal communication, Small Group Communication，Organization Communication，Cross-cultural Communication，Rhetoric Criticism，Public Speaking, Persuasive Communication，Nonverbal Communication，Argumentation，Press Conference，Ritual Communication，Strategic Communication，Theory and Practice for Public Relations，Media Relations，Crisis Public Relations，Regional Image Marketing.