Qingmao Xu.
Doctoral advisor of Taiwanese media research
Director of the Research Center of Fujian and Taiwan.
Education：
B.A. in Chinese language. 1975
In 1991, he became an associate professor, and then started to serve as the director of the journalism department. After becoming a full professor in 2003, he started to work as the director of the Research Center of Fujian and Taiwan .
Research direction: Chinese communication history, Chinese advertising history, Taiwanese media research.
Major Publications:
“The Science of Magazines”,
"The Study on the Cross-Strait Culture & Communication",
Journalism & Communication, China Advertising,Modern Advertising, China Publishing Journal,
Social Science Front.
"Analysis of ‘Xiaer Guanzhen Bulletin Part’",
"Analysis of the Patterns and Characteristics of Chinese Media’s Advertising Production and Development”,
“Analysis of the Advertisements in ‘Hunan Newspaper’”,
“Seventy Years of Taiwanese Magazines”.
Courses:
“magazine editing”, “history of Chinese communication”, “planning of news media”, and “history of China’s communication theories ".