Heshui Huang
Professor
Executive vice president ,
Doctoral students,
Doctor in Education
Field of study:
Brand, Advertising effects, Media effects
Courses :
Advertising planning(Undergraduate course),Advertising theory (Graduate), advertising psychology research (graduate), research reading classic advertisement (Doctor), frontier research advertising (Doctor), special brand and advertising (Doctor)
Advertising Psychology (undergraduate),Market Research(Undergraduate course),Social psychology(Undergraduate course),Brand management(Undergraduate course),Advertising research method(Graduate student),Statistical analysis method(Graduate student).
Academic achievements：
"Advertisement psychology" (fifteen national planning materials), "Advertising research" (the Ministry of education "graduate teaching book"), "Brand", "Introduction to classical case study," "brand advertising case study", "Market Research", "advertising research method", "Brand building essentials", "Brand and Advertising research", "Five words" advertising;In addition, there are a large number of papers, research report.
Other:
Assume 20 several transverse research task of national social science project like "Taiwan political advertising research", CCTV advertising department, CCTV mobile media, China Merchants Bank, Xiamen radio and television group and other enterprises and institutions entrusted.