Yu Zhou
2007 to current, Associate Professor of Advertising, School of Journalism and Communication,
Xiamen University, Xiamen, China.
2003 to 2007, Assistant Professor of Advertising, School of Journalism and Communication,
Xiamen University, Xiamen, China.
Education Background
1993-2003, Bachelor, Master and Doctor of Philosophy, Department of Aesthetics, Wuhan
University, Wuhan, China.
Courses
Introduction to Advertising; Advertising Copywriting; Aesthetics of Advertising; Introduction to
Applied Aesthetics
Key Publications
Yu Zhou, Qing Han, “Review of International Gender and Advertising Research”, Modern
Advertising, Vol. 12, 2013 (in Chinese).
Yu Zhou, Jinghuan Li, “Reflection of Chinese Traditional Value of Nature in Real Estate
Advertising”, Modern Advertising, Vol. 21, 2012 (in Chinese).
Yu Zhou, Lingyu Wang, “Research on Four Models of Public Relations in Sina Company
Microblog”, Advertising Journal, Vol.6 Ser.1 2011 (in Chinese).
Yu Zhou, Qi Yang, “Comparative Research of Cultural Values in Mainland and Taiwan
Advertising: Content Analysis of Times Award and Advertising Great-wall Award”, Modern
Advertising, Vol. 23, 2011 (in Chinese).
Shubo Shang, Yu Zhou: “Analysis of Appeals in Real Estate Ads”, Advertising Journal, Vol.5
Ser.1, 2010 (in Chinese).
Yu Zhou, Rongjie Sun, “A Research of Gender Images in Fashion Magazine Advertisements,
Modern Advertising, Vol. 22, 2010 (in Chinese).
Yu Zhou, Qing Cen, “Metrosexual in China: A Content Analysis of Advertising in Men’s Fashion
E-Magazine”, Journalism Quarterly, Vol. 99, 2009 (in Chinese).
Yu Zhou, “The Word ‘Design’ and its Translations in China”, Kansei Engineering International
(Japanese), Vol. 5 No. 3, 2005 (in English).
Yu Zhou, “Research of Chinese Literati Painting: Are Painters Laymen or Experts?” Literature
and Art Studies, Vol. 9, 2006 (in Chinese).
Yu Zhou, Aesthetical Characteristics of Chinese Literati Painting, Wuhan: Wuhan Publishing
House, 2006 (in Chinese).