Zhou yu








Yu Zhou

2007 to current, Associate Professor of Advertising,  School of Journalism and Communication,
    Xiamen University, Xiamen, China.
    2003 to 2007, Assistant Professor of Advertising, School  of Journalism and Communication,
  Xiamen University, Xiamen, China.

Education Background
    1993-2003, Bachelor, Master and Doctor of Philosophy,  Department of Aesthetics, Wuhan
    University, Wuhan, China.

    Introduction to Advertising; Advertising Copywriting;  Aesthetics of Advertising; Introduction to
    Applied Aesthetics

Key Publications

  1. Yu Zhou, Qing Han, “Review of International Gender and  Advertising Research”, Modern

  2. Advertising, Vol. 12, 2013 (in Chinese).

  3. Yu Zhou, Jinghuan Li, “Reflection of Chinese Traditional  Value of Nature in Real Estate

  4. Advertising”, Modern Advertising, Vol. 21, 2012 (in  Chinese).

  5. Yu Zhou, Lingyu Wang, “Research on Four Models of Public  Relations in Sina Company

  6. Microblog”, Advertising Journal, Vol.6 Ser.1 2011 (in  Chinese).

  7. Yu Zhou, Qi Yang, “Comparative Research of Cultural  Values in Mainland and Taiwan

  8. Advertising: Content Analysis of Times Award and  Advertising Great-wall Award”, Modern

  9. Advertising, Vol. 23, 2011 (in Chinese).

  10. Shubo Shang, Yu  Zhou: “Analysis of Appeals in Real Estate Ads”, Advertising Journal, Vol.5

  11. Ser.1, 2010 (in  Chinese).

  12. Yu Zhou, Rongjie  Sun, “A Research of Gender Images in Fashion Magazine Advertisements,

  13. Modern  Advertising, Vol. 22, 2010 (in Chinese).

  14. Yu Zhou, Qing Cen,  “Metrosexual in China: A Content Analysis of Advertising in Men’s Fashion

  15. E-Magazine”,  Journalism Quarterly, Vol. 99, 2009 (in Chinese).

  16. Yu Zhou, “The Word  ‘Design’ and its Translations in China”, Kansei Engineering International

  17. (Japanese), Vol. 5  No. 3, 2005 (in English).

  18. Yu Zhou, “Research  of Chinese Literati Painting: Are Painters Laymen or Experts?” Literature

  19. and Art Studies,  Vol. 9, 2006 (in Chinese).

  20. Yu Zhou,  Aesthetical Characteristics of Chinese Literati Painting, Wuhan: Wuhan  Publishing

  21. House, 2006 (in Chinese).


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