Hu Ye
Associate Professor
tigerye@xmu.edu.cn
Education:
Ph.D. of Literature, Xiamen University
Main experience:
In 2007 , master supervisor.
From 2008 to 2012, served as Deputy Secretary of the College Party Committee.
In 2012, appointed by Hanban and Xiamen University to serve as the Chinese director of the Confucius Institute at Mae Fah Luang University in Thailand.
From 2015 , continued to engage in teaching and research work.
Research area: Overseas Chinese media research; Popular culture communication research; New media communication research; International communication and cross-cultural communication research; Cultural industry research; News report research
BOOKS AND ARTICLES: More than 40 articles published in core domestic and abroad journals, two books published, co-authored a book.
REPRESENTATIVE PUBLICATIONS
- Popular Culture and Media Communication, 2008/9，Xuelin Press, Shanghai；
- Analysis on the Cyber Catchwords in micro propagation environment in China, Modern communication，2016/7；
- Reflection about Popular Culture in the Context of Visual Communication，Advanced Materials Research (ISSN: 1022-6680)，2012/1（Included in EI）；
- Overseas Chinese Media and Chinese Image Building，Contemporary Asia-Pacific,2010/2；
- Discourse Power of International Chinese Television and Chinese Image Building，Journal of Television Research,2010/3；
- On Advantages ,Problems and Countermeasure of Chinese TV International Communication With Southeast Asia，Journal of Chinese Broadcast and Television,2007/3；
- Soft Power in the Process of Globalization and Popular Culture Communication, Jianghuai Tribune,2006/5.
RESEARCH PROJECTS
- Overseas Chinese Media and Chinese Soft Power Building, the project of humanities and social sciences, Ministry of Education，PRC.
- Vigorously Promote the Development of Cultural Industries in Fujian, Social science planning project of Fujian Province.
（A total of five projects supported by Social science planning project of Fujian Province ）
- As a major partner,I engaged in other important projects, such as key projects supported by National Social Science Fund, Overseas Chinese Affairs Office of the State Council,etc.