Leadership Team
Head of Journalism Department: Prof. Zhuang Hongming
Associate Head of Journalism Department: Prof. Yue Miao
Head of Advertising Department: Prof. Lin Shengdong
Associate Head of Advertising Department: Prof. Luo Ping
Associate Head of Communication Department: Associate Prof. Li Zhan (Presides over the work)
Directors of Research Instituitions
Center for Cross-straits Media Studies: Prof. Zhang Mingqing
Center for Brand and Advertising Studies: Prof. Huang Heshui
Institue of Communication Studies: Associate Prof. Li Zhan
Experimental Center for Journalism and Communication: Hong Qiang
Post-doctoral Mobile Station of Journalism and Communication: Prof. Huang Heshui
TEL: +86(0)592- 2180475
FAX:+86(0)592- 2186382
School of Journalism and Communication,Xiamen University,422 Siming South Road,Xiamen,Fujian,P.R.China 361005
http://comm.xmu.edu.cn/
Experimental Center for Journalism and Communication
Experimental Center for Journalism and Communication, Xiamen University, founded in 1989, formerly known as Communication Technology Lab of the Department of Journalism and Communication, Xiamen University, the initial equipment of which is raised and donated by Professor Yu Yelu, the well-known scholar from Hong Kong communication circle. In terms of device, the laboratory was living in the leading position in the country at that time, compared with those of other domestic universities.
In 2002, the laboratory upgraded to experimental teaching center, and purchased a battery of radio and television equipment worth about ￥1.5 million by the school funding to update in 2003. From 2007 to 2008, the center spend ￥1.8 million again to update computer, buy HD camcorder, complete analog televiseon network, transform studio lighting systems and so on, making itself can be more in line with the reality. The shool also allocated ￥1 million for the construction of the laboratory peripherals.
In 2007, Advertising of the School of Journalism and Communication, Xiamen University, had been awarded the Ministry of Education Undergraduate Characteristic Discipline and obtained constructive appropriation of ￥800,000 while Xiamen University will support ￥800,000. Most of the money will be expected to plan in three batches into the construction of the center for the purchase of advertising survey equipment, including telephone survey chamber, qualitative research chamber, advertising effectiveness test chamber and so on. Over the years, with the support of the center, Advertising of Xiamen University made ??brilliant achievements, created the mode of China advertising education and cultivated a large number of advertising talents , who have become the backbone and leaders in advertising industry and academic circle. As such, Advertising of Xiamen University has also been hailed as the Whampoa Military Academy Of Chinese advertising.
Entrusted by the Ministry of Education, Advertising of Xiamen University launched research projects related to education reform in 1997 and 2000, such as the 21st century teaching reform of contents and curriculum and comprehensive reform and research of advertising talents cultivated. In 2005, Communication of Xiamen University has been approved as the key discipline in universities of Fujian Province. Creation and promotion of Chinese advertising talents cultivatedwon second prize of excellent teaching achievement of the Ministry of Education in 2005 while the first prize of the excellent teaching achievement of Fujian Province.
In addtition,under the leadership of the dean, Zhang Mingqing, we carried out a series of research projects related to Taiwan radio and television,and made a series of important achievements,such as ssuccessful application for a key issue of National Social Science in 2008(News Theory and Practice Research under the “one country,two systems”) and obtained a special funding from Taiwan Affairs Office of the State Council.And we also published Journalism and Communication Studies Cross-straits.
Currently, the center owns the equipment worth about ￥6.7 million,including a studio hall covering an area of nearly 100 square, separate recording studio, editing room,analog television teaching network systems, multimedia classrooms,print advertising laboratory and so on.Now the advertising survey laboratory is also under construction.In addition to providing teaching service for the School of Journalism and Communication,the experimental center but also undertakes the news management for the News Center of Xiamen University and shooting a number of large activities and excellent courses for the shool as well as making the feature films for other departments.