Category

Major

Research direction

Training target

Academic Degree

Journalism

1.HongKong,Macao, Taiwan and Southeast Asia, Chinese Media News Research
2.International Communications
3.Radio and Television Studies

The major train professional talents with international vision, proficient professional theory and practice, understanding the country, familiar with the characteristics of MCI, the English media and online media, proficient in foreign languages, to provide back-up talent to build Chinese voice in international public opinion environment.

Academic Degree

Communication

1.Mass communication
2.Oral communication
3. strategic communication

The training of professionals engaged in communication studies senior teaching, research personnel and communication practitioners of the professional.

Professional degree

Advertisement

1.Ad and society
2. History of Advertising
3. Advertising Practices

The training of professionals engaged in advertising, public relations and other marketing communications advanced teaching, research personnel and marketing practitioners of the professional.

Professional degree

Communication and journalism

1.Journalism
2.Communication
3.Advertisement

The professional trains talents of both ability and integrity, with the spread of modern ideas and international perspective, to understand China's basic national conditions, high levels of proficiency in the skills and methods of news dissemination, and application expertise.

Credits

majors

Mass Communication Theory

3

Journalism

Chinese Communication History

3

Journalism

Methodology of Communication Research

3

Journalism

Journalism Theory

3

Journalism

Comprehensive Journalism Practice

3

Journalism

Media History

3

Communication

Oral Communication

3

Communication

Communication Theory

3

Communication、Advertising

Methodology of Communication Research

3

Communication、Advertising

Public Relations

3

Communication、Advertising

Consuming Behavior

3

Advertising

Advertising Theories

3

Advertising

Comprehensive Advertising Practice

3

Advertising

Methodology of Communication Research

3

Journalism and Communication

Introduction to Communication Theory

3

Journalism and Communication

Interpersonal Communication

3

Journalism and Communication

New Directions of Journalism Studies

3

Journalism and Communication

Credits

Majors

Documentary

2

For all

Mass Communication Law

2

For all

Text,Institution &Audience in Chinese Television Program.

2

For all

Popular Culture

2

For all

Television News Program

2

For all

New Directions of Journalism Studies

2

For all

Monographic Study of Media Management

2

For all

Content Analysis Method

2

For all

Qualitive Research Methods

2

For all

Classics of Communication Research

2

For all

Media Relations

2

For all

Environment Communication

2

For all

Communication Idea of Lao-tzu

2

For all

Interpersonal Communication Research

2

For all

Advertising Psychology

2

For all

Cross-Cultural Advertising

2

For all

Theory and Method of Advertising Design,

2

For all

Statistic Analysis Methods

2

For all

Advertising Esthetic

2

For all

Media Management

2

For all

Branding Communication

2

For all

Culture & Creative Industries Research

2

For all

Media Law & Policy

2

For all

Media Economy Research

2

For all

New Media Research

2

For all

Communication Research of Social Network

2

For all

Documentaries and Research

2

For all

Newspapers Industry of Taiwan

2

For all

Ads Design

2

For all

Culture &Advertisement

2

For all

Monographic  of Ads History

2

For all

Media Management

2

For all

Aesthetics in Advertising

2

For all

Communication of Brand Image

2

For all

New Directions of Political Science:Theories and Application

2

For all

Consumer Sociology

2

For all

Statistic Analysis Methods and SPSS Application

2

For all

Theories of Chinese Communication

2

For all

Global Political Economy of Communication

2

For all

Audience research

2

For all

Interpersonal Communication

2

For all

New Directions of Western Journalism Theories

2

For all

Classical Literature of Media Research

2

For all

Introduction to Emotion and Communication

2

For all

Media&Culture Research

2

For all