Doctor Cultivation

The doctor education of XMU Journalism and Communication School follows XUM’s good tradition as Pursue Excellence, Strive for Perfection. Under the guidance of doctor supervisors and discipline leaders, we insist on combining practice with theory and ideological education with professional quality, constantly bring forth basic theoretical innovation and output the senior journalism and communication research talents. In 2005, the Communication Doctor Station of secondary subject was founded; in 2011, the Journalism and Communication Doctor Station of first class subject was founded.

At present, the doctor of Journalism and Communication School has three majors:

Major

Research Orientation

Cultivating Objective

Journalism

01 Taiwan Media Research
02
 Media Relations Research
03 Radio and Television Research

The major is to cultivate senior academic innovative talents with solid theoretical basis, professional knowledge and independent researching capacity who are able to do teaching, researching and managing work in colleges,research institutions or communication organizations.

Communication

01 Communication and Social Development
02 
Taiwan Media Research
03 Media History

The major is to cultivate senior academic innovative talents with solid theoretical basis, professional knowledge and independent researching capacity who are able to do teaching, researching and managing work in colleges,research institutions or communication organizations.

Advertising

01 Advertising
02
 Brand and Advertisement
03 Cross-cultural 
AdvertisingCommunication; Cross-cultural Consumer Behavior

The major is to cultivate senior academic innovative talents with solid theoretical basis, professional knowledge and independent researching capacity who are able to do teaching, researching and managing work in colleges,research institutions or communication organizations.

Comment: Recruitment conditions, school systems and tuition fee will be made according to the Enrollment Guide.

Main Courses for Doctor

Required Courses for Doctor

Course

Credit

Major

Journalism Frontier

3

Journalism

Journalism Classic Studies Research

3

Communication

Communication Frontier

3

Communication

Communication Classic Studies Research

3

Communication

Advertising Frontier

3

Advertising

Advertising Classic Studies Research

3

Advertising

Optional Courses for Doctor

Course

Credit

Major

Media Relations Frontier

2

Journalism

Electronic Media Research Frontier

2

Journalism

Radio and Television Research

2

Journalism

Communication and Social Development Research

2

Communication

Taiwan Media Research

2

Communication

Ancient China Communication Research

2

Communication

Advertising History

2

Advertising

Brand and Advertisement Research

2

Advertising

Cross-cultural Advertisement Research

2

Advertising

Comment: Courses will be arranged according to Cultivation Plan for majors.